Plava Tvornica is a company based in Osijek – Croatia that offers its clients web and native mobile app development as well as other IT services. I had a chance to work on a web assignment that was given to my by their lead designer. My assignment was to create a high fidelity website for a imaginary town called Springfield. Logo, fonts and color palette as visual guidelines were given to my on the start. Requirements were to use out of the box type of thinking during the concept design. Web site should have a clear presentation of towns events, places to visit and attractions as well as multiple ways how to travel to the town. I decided to go with a modern design with picture in mind of a town that was focused on tourism and younger population looking for a adventure in order to implement certain modern concepts.